As part of M&S’s ‘Look Behind the Label’ campaign, Reboot the Future collaborated with Marks & Spencer to ignite meaningful conversations about climate change among families and friends. The partnership aimed to raise awareness, inspire reflection, and encourage action on critical climate issues while showcasing M&S’s dedication to sustainability.

• Create a platform for accessible, engaging conversations on climate change.
• Foster intergenerational dialogue, empowering families to explore shared responsibilities and opportunities for action.
• Highlight M&S’s commitment to sustainability through tangible examples of their efforts.

Reboot the Future and M&S implemented a multi-faceted approach to drive impactful engagement:

Online Hub Creation:

• An interactive hub featuring videos of young climate activists discussing key issues and engaging in heartfelt conversations with their parents about hopes and concerns for the future.
• Facts and prompts offering accessible resources to deepen understanding of climate challenges and opportunities.
• Downloadable conversation cards designed to spark meaningful discussions within families and social circles.

Live Conversations at COP26:

• During the COP26 conference in Glasgow, Reboot the Future and M&S hosted live discussions in the flagship M&S store’s café.
• Families, including schoolchildren and parents, shared their climate concerns and hopes for the future.
• Topics included issues raised at COP26 and their personal impacts.
• M&S showcased how their products and services address climate needs, providing tangible examples of corporate sustainability.

• Increased Climate Awareness: The campaign successfully facilitated accessible and engaging discussions on climate change, helping bridge the gap between knowledge and action.
• Intergenerational Engagement: By involving young people and their families, the initiative fostered meaningful, cross-generational dialogue about shared responsibilities and opportunities for change.
• Enhanced Brand Positioning: M&S strengthened its position as a sustainability-focused organisation, showcasing its proactive efforts to address climate challenges.

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